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How I'd Start Over With Claude (If I Got Laid Off Tomorrow)

How I'd Start Over With Claude (If I Got Laid Off Tomorrow)

Duncan Rogoff | Learn Claude Code11 min2026-11-03 ▶ Watch on YouTube
What this video is
⚡ a 11-minute video, readable in 60 seconds

This video walks through a five-step system (research, pick one problem, build, promote, sell) that creator Duncan says he used to build his income after being laid off as an art director in April 2025; he now runs a paid Skool community called Claude Code Club. Day to day the system has Claude mine Reddit complaints through the free Arctic Shift archive with curl, then has Claude help draft a simple digital product, such as a one-page report template, and copy the format of a social post that worked; he then sells the result through Gumroad links or a Skool membership. The video presents this as a system Duncan has personally run, pointing to past products such as a LinkedIn automation template and $6 Gumroad automations that brought in $8,923 over three months, though the follower, income, and other creators' earnings figures cited are self-reported and not independently verified in the source.

Context [00:00]: AI is cited in about 120,000 job cut announcements this year, about 21% of all cuts.
Key takeaways
+ 33 more takeaways
  • Step 1 - Research [01:14]: Claude does the research, starting with Reddit to find pain points and bottlenecks.
  • Stack/Tools [02:02]: research prompt (described, not verbatim in source) tells Claude to use the free Arctic Shift Reddit archive (arctic-shift.photon-reddit.com/api/posts/search) with curl, since Reddit blocks browsers.
  • Research prompt (described, not verbatim in source) [02:26]: instructs Claude to search Reddit via Arctic Shift for the three biggest problems marketing coordinators complain about, ranked by frequency, with verbatim quotes and a count of posts reviewed.
  • Output [02:36]: Claude returned three ranked problems - platforms/AI breaking results (40 posts), too much work for too little pay (90 posts), inability to prove the work pays off (104 posts).
  • Evidence quote [02:39]: a r/digital_marketing post about weekly client reports states "often nobody reads past page 2."
  • Verification step [02:49]: presenter says to search a quote to verify it's real, because you should always check what an AI agent gives you.
  • Step 2 - Pick one problem [03:02]: criteria given are a problem you're confident you can solve fairly quickly, are personally knowledgeable about, are interested in, and are motivated to work on for more than a single day.
  • PROMPT [03:58]: "Build me a one-page weekly report template for marketers whose clients don't read reports," specifying a sequence of one key number, what changed, then next steps, plus a made-up sample marked as an example, and "don't add details I didn't say."
  • Step 3 - Build [04:49]: the presenter's first digital product was a LinkedIn automation template that researched trending news, turned it into a post in his tone and voice, and published it.
  • Outcome [04:49]: after sharing it in his 4th YouTube video, multiple people asked to have it built for them and became his first clients.
  • Step 4 - Promote framing [05:37]: cold emails get ignored for three reasons - they're about you not them, they ask for too much, and they hide the point.
  • Definitions [05:43]: the "hook" is a post's first line that makes someone stop, and the "format" is the shape/order of the post's parts from first line to last.
  • Method [05:52]: to find a post's format, read it one line at a time and ask what each line does.
  • Method [06:02]: if unsure, paste the post into Claude and ask it to describe the format.
  • PROMPT [06:13]: "Here's a post that stopped me. Keep the same format, but rewrite it for my weekly report template. Only use what I told you and don't make up stories about me."
  • Stack/Tools [06:26]: Claude can't make images directly, but Higgsfield or Kai AI (kie.ai) can, and ChatGPT can generate images directly.
  • Stack/Tools [06:46]: on Instagram the same image-generation approach can be done with ManyChat.
  • Format example [06:54]: his first working content format was "Five ChatGPT prompts" videos, which let him make a video in 10-15 minutes once he had the format.
  • Platform guidance [07:14]: LinkedIn for selling to businesses, TikTok for selling to everyday people.
  • Platform guidance [07:14]: YouTube takes the most time and effort but has the biggest compounding effect.
  • Recommendation [07:31]: most people should start with something simple like TikTok.
  • Step 5 - Sell [07:57]: he built automations live on YouTube and sold them via a Gumroad link in the description for $6 each.
  • Cost/revenue [08:42]: those $6 automation templates brought in $8,923 over three months.
  • Wiring [08:42]: he later built a paid community to house all his templates.
  • Exercise [09:04]: write five short questions to ask first buyers about what they struggle with next.
  • Unverified claim [09:31]: a marketer on Instagram claimed he sold a pack of Claude Skills for video editing and made $175,000 in a single month, a claim the speaker says he cannot verify.
  • Self-reported outcome [09:55]: the speaker's own small product grew into a community and he now makes multiple times his former salary.
  • Claim [10:10]: content posted today can keep bringing people in a year, five, or even 10 years from now.
  • Framing [10:40]: the point of all five steps is choice - picking the problem, the price, and who you work with.
  • Promotion [10:52]: a 45-day Claude Code program with done-for-you resources, tied to the Skool community ClaudeCodeClub (9.5k members, $9/month, 4.8 stars, 137 reviews).
  • Reference [10:59]: the speaker references another video showing how he turns Claude Code into his video editor.
  • Limitation [01:12]: the five-step framework is presented as the creator's own method, not an established or independently verified methodology.
  • That link went to my Gumroad store and for $6, you could buy it.
Stack/Tools [02:02]: research prompt (described, not verbatim in source) tells Claude to use the free Arctic Shift Reddi
Stack/Tools [02:02]: research prompt (described, not verbatim in source) tells Claude to use the free Arctic Shift Reddi ▶ 2:02
Output [02:36]: Claude returned three ranked problems - platforms/AI breaking results (40 posts), too much work for too
Output [02:36]: Claude returned three ranked problems - platforms/AI breaking results (40 posts), too much work for too ▶ 2:36
PROMPT [03:58]: "Build me a one-page weekly report template for marketers whose clients don't read reports," specifying
PROMPT [03:58]: "Build me a one-page weekly report template for marketers whose clients don't read reports," specifying ▶ 4:17
Shown on screen — grab and go
PROMPTPrompt: find the problems on Reddit
I'm a marketing coordinator who just got laid off. Go to Reddit and read what people in my field are complaining about right now. Reddit blocks browsers, so use the free Arctic Shift Reddit archive instead (arctic-shift.photon-reddit.com/api/posts/search) with curl. Then give me the three biggest problems ranked by how often they come up. For each one, explain what's really going on and show me a few quotes word for word. Tell me how many posts you looked at and only use what you actually read.
labeled 'Prompt: find the problems' on screen at 02:02; later frames (02:10-02:26) show an abbreviated re-read of the same text, so the fuller 02:02 version with the archive URL was used. shown at 2:02
PROMPTAsk Claude which problem to pick
I know how to put together weekly marketing reports. Which of these three problems could I help with the most and why?
shown fully legible on screen under 'Not sure? Ask Claude' at 03:26. shown at 3:26
PROMPTPrompt: build the report template
Build me a one-page weekly report template for marketers whose clients don't read the reports. Here's how I do my reports: I put the one number that matters first, then what changed, then what we're doing next. Give me three sections in that order, and add a sample report with made-up numbers, marked as an example. Only use what I told you, and don't add details I didn't say.
labeled 'Prompt: build the product' on screen at 04:17, legible in full. shown at 4:17
PROMPTPrompt: make the product mock-up image
Make me a product mock-up for my template, like a studio shot of a product box. At the bottom of the image, say: Comment REPORT to get it.
labeled 'Prompt: make the image' on screen, legible across 06:37-06:39. shown at 6:37
PROMPTPrompt: write the sales page
Write a short sales page for my report template. Say what it is, who it's for, and what they get. Keep it plain and honest.
labeled 'Prompt: write the sales page' on screen at 08:37, legible in full. shown at 8:37
How this brief was shaped: Personal AI Build / System Demo · confidence Medium

Transcript frames the video as five concrete steps for rebuilding income using Claude Code, and OCR captures a full verbatim Claude prompt (find the problems, Reddit scraping via Arctic Shift, curl) that the creator runs as part of the system, which is the defining signal for a personal AI build demo rather than a general narrative or lecture.

The lens sets this brief's structure, never its facts — every claim is held to the same citation and fact-check standard.

Jump to a moment
0:00The Plan1:14Step 1: Research2:54Step 2: Pick One Problem3:40Step 3: Build the Product5:16Step 4: Promote Every Day8:16Step 5: Sell It10:01Why Create Content Today
Their links, sorted & clickable
🏛️ Communities & courses1👉skool.com
🔗 Other links1👉claudecodeclub.ai
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