
Davey, who says he has done over a billion dollars in e-commerce sales, mentors first-time founder Kelsey through launching a dropshipping store from scratch: finding validated products with an ad spy tool, generating AI product photography and UGC-style ad creative with Higgsfield and Claude, and building a Shopify store using Claude connected via MCP. The brand, named Veloris and anchored by an anti-theft crossbody bag, crossed $1,000 in sales on day two of running ads and grew to over $42,000 in sales across the following eight days, prompting the mentor to call it 'a $3 million store' based on its run rate. Along the way the video covers the technical workflow in detail (ad-spy filters, JSON-prompted image generation, brand naming rules, MCP store-building) as well as the personal and business realities of launching a brand, including Kelsey sharing the loss of her father and closing advice to know the numbers before scaling.
[01:24] Product research goal when using the ad spy tool: find a product that hasn't been scaled too far but has shown product validation.



{
"title": "Coastal Editorial - Women's E-commerce Hero Shot",
"intended_use": "Lifestyle / hero image for women's accessories or apparel e-commerce",
"aspect_ratio": "3:4",
"recommended_model": "Higgsfield Soul (photoreal) or equivalent realism model",
"main_prompt": "Editorial fashion photograph of a woman walking along a quiet beach at early golden hour, framed from nose-down to mid-thigh, carrying a cognac-brown half-moon crescent leather shoulder bag with soft pebbled grain and a thin adjustable strap, wearing an oversized ivory silk high-collar blouse with billowing long sleeves and a matching flowing cream midi skirt. Soft diffused natural sunset light, pastel peach and lilac sky, gently blurred ocean waves in the background. Shot on 85mm prime lens at f/2.0, Kodak Portra 400 color palette, subtle 35mm film grain. Calm, refined, quietly aspirational mood.",
"subject": {
"gender": "female",
"age_range": "late 20s to early 30s",
"ethnicity": "warm medium skin tone, ethnically ambiguous",
"hair": "natural voluminous curly afro, slightly windswept, visible flyaway strands, not glossy or over-styled",
"expression": "calm, neutral, face partially cropped or turned away from camera",
"pose": "side-profile mid-stride, bag resting naturally at hip, one hand soft at side, relaxed shoulder drop, weight on back leg",
"skin_tone_notes": "warm olive-bronze with natural undertone variation (not uniform)"
},
"wardrobe": {
"top": "oversized cream/ivory silk blouse, mandarin high collar, long billowing sleeves with wide folded cuffs, subtle textured weave, natural soft creases and drape",
"bottom": "matching cream flowing midi skirt, light silk or crepe, gentle movement from breeze",
"bag": "cognac / burgundy-brown leather half-moon crescent crossbody bag, soft pebbled grain, slim gold-tone ring hardware, thin leather strap with small dangling tie. NO visible logo, No text, No brand markings of any kind.",
"accessories": "none - minimal and clean styling"
},
"setting": {
"location": "quiet empty sandy beach, soft ocean waves in middle distance",
"time_of_day": "early golden hour / soft sunset"
}
}I plan to create an image inspired by the above using an image creation tool like NanoBanana and Higgsfield. Create a detailed JSON file that I can copy directly. Include code to ensure skin isn't smooth and the photo has slight imperfections to make it not feel like AI. The image will be for my WOMENS ECOMMERCE STORE.
{
"tip_1": "Run 4 variations with identical prompt but different seeds - pick the one with most believable skin texture.",
"tip_2": "If the first pass still looks too smooth, append to the main prompt: 'visible skin pores, realistic skin texture, matte skin, film still, unretouched'.",
"tip_3": "If the bag looks wrong, describe its shape in physical terms rather than by brand (e.g. 'half-moon, curved bottom, flat top opening').",
"tip_4": "For e-commerce consistency, save the seed of the winning generation and reuse it for follow-up shots in the same campaign with prompt variations (different outfit, different bag color, etc.)."
}{
"infrared_glow": "Must be warm amber-orange — reject if it renders white, blue, or absent",
"device_chrome_reflection": "Red metallic band may over-reflect — acceptable if warm-toned, reject if it looks like chrome mirror",
"ear_anatomy": "If ear is visible, check it looks natural — AI sometimes distorts ear cartilage"
}